BHE stands for Beautiful Hair Everyday.
BHE uses smart plate technology; Kera Therapy protein infused plates assists in smoothing the cuticles and heal the hair, in time of split ends and damaged hair. Keratin is a naturally occurring protein, which is a vital element in strong, healthy hair. Next generation ceramic plates are infused with Keratin proteins that transfer to your hair during styling and last the life of the product, leaving no oily residue. – Unique Ion lock technology locks in the negative ions on the hair for a smoother shinier longer lasting style. – Intele-sense on the plates ensures an even heat distribution on the plates for effortless and smooth gliding and styling.